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3 Original and Special Online Business Types For People Who Need Inspiration
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If you are operating a service based business you need to be open to taking a variety of different approaches to marketing yourself online. But there are way too many similarities with selling products--though to be fair, most of them can be applied to selling services too.
One of the bigger challenges depends on which kinds of services you choose to offer. Lots of service providers offer a one-time deal and it is done once the service has been performed. So it's quite a lot more important for you to have an effective lead generation set up in place and ready to go.
If you're honestly serious about building a business for yourself online but want to do something different, here are some things that you can try. With this idea, you'll learn how to be a site usability expert--a job that demands you be willing to do lots of research, lots of learning and to make yourself stay on top of things. The word usability is just a buzz word for "user friendly" which is something that you know every website needs to be. So you can learn all you can and then build your site, and a content site is best for this. Work on your email list and then reach out to contact small and medium sized businesses who have signed up to hear from you. One method that really works is to offer people a low cost product in the hopes of then being able to upsell your consulting services to other businesses.
Really what you're after is to become a guest blogger on the website that best relates to your service. If you've got the experience and have been doing business for a while, you shouldn't have any trouble getting on with the blogs that are better established.
The bigger and better blogs aren't actually interested in somebody who is brand new or whose website is brand new. But, since you're in a more established position, you'll naturally come with far more credibility than online marketing newbies. Don't worry if you aren't yet familiar with guest blogging, it's pretty easy to learn about. So explore this because you can get highly targeted traffic for your site.
Another approach for you as a service provider for marketing your business draws from traditional internet marketing. In this method you start with content you already have and that you create yourself and then seek to get syndicated on the more established websites. This is different from guest blogging or guest writing. In this situation, you will want to submit your articles to the top three or so article directories.
But be sure you write for syndication which generally means longer articles around the 1000 word mark or slightly less. You are going to be trying to bring in the absolutely best webmasters so it's important that your content is as good as it can actually be.
Lead generation is the bread and butter for those who are service providers on the net. You can generate prospects on or offline--it doesn't matter, what matters is that you aim at both of those mindsets. It's incredibly important to use all of this effort to build your lead generation process. If it has been well-oiled, you will have a steady influx of highly targeted leads.
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